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This web site thecraftygiftshop.co.uk states the following, "Tapestry and Cross Stitch Kits." We noticed that the webpage also stated " Angel - Bergere De France." It also said " Chambery by Bergere De France. Wooden box with clipped lid. 18mm Bell Font MDF Letters. Angel - Bergere De France. Angel - Bergere De France. Angel - Bergere De France. Wooden box with clipped lid. Feel free to contact me via phone or email." The header had CGS as the highest ranking optimized keyword. It is followed by the crafty gift shop, crafts, and gifts which isn't as ranked as highly as CGS. The next words thecraftygiftshop.co.uk used was wool. begere de france was included but will not be understood by search engines.